Hyperion — Demand engine
Building a full-funnel B2B demand engine that grew Hyperion's qualified pipeline 6.5x in under a year.
// The numbers
Results that moved revenue.
0
Pipeline growth
0
More SQLs
0
Shorter sales cycle
0
Lower CPL
The challenge
Hyperion's sales team was starved of qualified pipeline. Marketing generated leads, but few converted — there was no system connecting demand to revenue.
Our approach
We built a full-funnel demand engine: ICP-targeted paid, a thought-leadership content program, and tight sales-marketing alignment with shared revenue goals.
The outcome
Qualified pipeline grew 6.5x while cost per lead dropped by half — and the sales cycle shortened by a third.
“The most data-obsessed team we've worked with. Our pipeline grew 6.5x in under a year.”